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Navigating the Era of Synthetic Media: Opportunities and Challenges for Organizations

April 25 @ 9:00 am 10:00 am PDT

While Artificial Intelligence has been around for 20 years or more, the recent introduction of Generative AI tools like ChatGPT, Midjourney, 11 Labs, HeyGen, and Suno has rocked the business world. What all of these tools (and many more) have in common is that they create original content of various sorts, from text and images to videos and music. All of these outputs fall under the label of “synthetic media” and represent a brave new world for businesses and teams.

In this Team Flow Institute webinar, organizational communication thought leader Shel Holtz, SCMP, will more thoroughly define synthetic media, explore the many prospective benefits for organizations (such as personalizing content, overcoming language barriers, and facilitating creativity and innovation), and review the risks and challenges synthetic media presents, along with recommendations for proactively addressing them.

Shel will also share a wide range of examples and suggest what the future of synthetic media and its impact on organizations might look like.

In this session, you will learn…

  • Why you should spend the time to get up to speed on synthetic media tools and how to use them
  • How teams can employ synthetic media for better collaboration and ideation
  • How misuse of synthetic media can derail teams and their organizations
  • How to get your team started using synthetic media strategically

Shel Holtz, SCMP, IABC Fellow, has worked in organizational communication for nearly 50 years. He is currently senior director of Communications at Webcor, a California commercial general contractor and builder. He is a Founding Fellow of the Team Flow  Institute. Shel has held senior communication positions at two Fortune 400 companies in addition to working for two global human resources consulting firms. He had his own consultancy, Holtz Communication + Technology, for more than 20 years before joining Webcor. Shel and his co-host, Neville Hobson, have produced the first and longest-running communication-themed podcast, “For Immediate Release,” since early 2005. Shel is the author or co-author of six communication-focused books. Learn more about him at

Free Webinar