Join the Team Flow Institute Book Club and bring Seth Godin’s “The Song of Significance” to Life

Team Flow Institute Book Club

Books have always been a source of inspiration and meaning for me. That’s why I’m so excited to be facilitating the Team Flow Institute’s new book club as we dive into our first selection—The Song of Significance: A New Manifesto for Teams, by Seth Godin.

As someone passionate about relationships and bringing people together in flow, this book resonated deeply. Concepts like moving from extractive to contributive models and championing worker rights amidst AI feel vital for our times. I highlighted essay after essay that helped me see new possibilities for my work.

Our founder, Chris Heuer, chose this book because he believes it captures the spirit of human connection and transformation we want to cultivate in our community. As Chris shared:

“Sharing Seth Godin’s insights from The Song of Significance represents an opportunity to spread ideas and a mindset that many of us resonate with on a deeper level. The concepts he explores about finding meaning, contributing to society, and reimagining work speak to transformational changes many of us want to see in the world.”

Chris Heuer, Managing Director

In our book club, we’ll be reading the book in sections and meeting weekly to discuss which essays resonate most and why. Each member will select their favorite essay and share thoughts on how to take action based on the concepts. This is a chance to share our diverse perspectives and co-create new understandings together. I’m especially excited to blend our human conversations with AI to unearth insights.

My hope is that you’ll join us on this journey of exploring The Song of Significance. Just like the concepts in this book, you’ll find so much value in engaging with this amazing community.

We start by diving into the first section of essays this coming week. I’m excited to hear which ones stand out to you and why – because when we share what lights us up, that’s where the magic happens.

So come on this journey with me. Join our free community to be part of these book club conversations that will lead us to new possibilities.


The Song of Significance” is a call to action for all those who want to lead this transformation. Add your voice to the conversation. Rediscover your highest abilities. And help manifest a future where the uniquely human gifts of imagination, meaning, and transcendence are valued. A future where the song of significance resonates through truly fulfilling work.



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